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TEC DE MONTERREY

PEPSICO® México
TEC DE MONTERREY
KLASSCO

LIFE / COLLEGE EXPERIENCE

For each student, life represents a different thing. If you ask someone “What do you want in your life? the number of answers is endless. There´s a need to give each student their own Iife, to show all the stories that exist in this community. Thus it becomes clear to us that LIFE (Liderazgo y Formación Estudiantil) needs to be much more than a single icon, much more than a single logo. It needs complexity. It needs life, It needs stories. it needs personality.